The 2019 Three Gorges Tourism Market · Zhijiang Comprehensive Tourism Promotion Event was officially held

On April 12th, the "2019 Three Gorges Tourism Market · Zhijiang Comprehensive Tourism Promotion Activity" was held at the Three Gorges Dam Tourist Center Square, with thousands of domestic and foreign tourists and guests participating.

This event is jointly organized by Yichang Municipal Bureau of Culture and Tourism, Yangtze Three Gorges Tourism Development Co., Ltd., Zhijiang Municipal People's Government, and Three Gorges Daily Media Group. The theme of the event is "The Three Gorges of the World, Our Zhijiang", singing the tourism brand of "Three Gorges Water Town, Rural Zhijiang", promoting Zhijiang Plain tourism to establish itself in Yichang, radiate throughout the province, and reach the whole country.

The Three Gorges Tourism Market was launched in 2018, creating a new model of integrated tourism marketing, innovating tourism roadshow promotion methods, building a new carrier for the integrated development of culture, commerce, and tourism, exploring new paths for coordinated development of surrounding tourism, and creating a unique "Three Gorges Dam+" tourism resource promotion platform and tourism industry activity brand.

As a representative city of the "East Gate of the Three Gorges" and plain tourism, Zhijiang tourism has developed rapidly in recent years. The annual Three Gorges Zhijiang Peach Blossom Art Festival is an important festival event to launch rural tourism in Yichang city; Jinhu is a national wetland park and the largest natural lake in Yichang; The Huanhu Cycling Race is a world-class event and a shining symbol of Zhijiang Sports Tourism

In addition to its beautiful natural scenery, Zhijiang also has a profound cultural heritage. The 7000 year old Chengbeixi culture, 5000 year old Daxi culture, and 2000 year old Chu culture have all been nurtured and reproduced here. The Guanmiao Mountain site, representing the Neolithic culture, has been listed as a national key cultural relic protection unit. At the same time, the ancestors of Zhijiang created many intangible cultural heritages such as folk wind and percussion music, Zhijiang Nanguan, dish dance, fan play, etc., creating today's "hometown of Chinese folk culture and art".

At the event, Zhijiang City signed a tourism development strategic cooperation agreement with Yangtze Three Gorges Tourism Development Co., Ltd. and awarded three outstanding travel agencies. Fifteen tourism enterprises from Zhijiang, including Tongxin Flower Sea, Dongfang Nianhua, Shalang Wonders, Niulang Mountain Niuye Town, Zhijiang Liquor Industry, Bubusheng Cloth Shoe Culture Village, Bailizhou Shuanghong Sand Pear, Shuihua Agate Stone, Qinjie Food, Fenglin Rose Garden, Huiming Tang Costume, Museum, and Cultural Center, performed together on stage to promote Zhijiang's unique tourism products and boutique routes.

From April to December, Zhijiang City will also hold a series of themed activities such as the "Dongshi Rose Culture Tourism Festival", "Sand Carving Culture Tourism Festival", "Wen'an Yangmei Picking Festival", "Zhijiang Fishery Culture Festival", "China International Cycling Race and Bailizhou National Cycling Race", etc., providing a rural tourism feast that integrates science education, folk experience, picking and tasting, sightseeing and flower appreciation, entertainment and leisure, and special agricultural product exhibition and sales to the citizens of Guangzhou.

It is understood that this event aims to make good use of the world-class tourism golden signboard of the Three Gorges Dam, create a "Three Gorges Dam+Zhijiang" tourism resource promotion and conversion platform and professional brand, achieve mutual promotion and introduction of tourism resources, integrate and share tourist resources, and truly promote "Three Gorges tourism" to drive "surrounding tourism".

Yu Feng, Deputy Secretary of the Zhijiang Municipal Party Committee and Acting Mayor, stated that in the next step, the city will aim to build the "best rural leisure tourism destination in the middle reaches of the Yangtze River", focusing on the "one core, one circle, and three lines" tourism layout, accelerating the construction of key tourism projects, fully organizing a series of events and festivals, carefully creating high-quality tourism routes with plain characteristics, and striving to improve the tourism elements of "food, accommodation, transportation, tourism, shopping, and entertainment", telling the story of Zhijiang and polishing its tourism business card.