The tourism market in Yichang is hot during the 2019 Qingming Festival holiday, with a variety of cultural themed activities

Go for a spring outing and admire the flowers, not to disappoint the beautiful spring scenery. During the Qingming Festival, the sky cleared up and the temperature warmed up. Tourists came out of their homes to offer sacrifices, go on outings, admire flowers, and have fun. Tourist attractions have also launched exciting cultural themed activities, marking the beginning of this year's peak tourism season.

During the Qingming Festival, the city received a total of 2.1831 million domestic and foreign tourists, a year-on-year increase of 21.28%. The total tourism revenue was 1.223 billion yuan, a year-on-year increase of 23.54%. The cumulative average occupancy rate of star rated hotels in the city is 68.13%. The five scenic spots included in the provincial holiday tourism monitoring in our city received a total of 206184 tourists and achieved a comprehensive income of 13.1017 million yuan, an increase of 8.74% and 14.74% respectively year-on-year. Among them, there were 50300 visitors to the Three Gorges Dam, with ticket revenue of 2.2635 million yuan; The number of households in the Three Gorges reached 62357, with ticket revenue of 5.37 million yuan; Qingjiang Gallery had 27100 visitors and ticket revenue of 3.3042 million yuan; The hometown of Qu Yuan had 22927 visitors and ticket revenue of 774000 yuan; There were 43500 people in Chexi, and the ticket revenue was 1.39 million yuan.

Upgrading and upgrading key scenic spots in Yichang City, igniting the market

Key scenic spots continue to improve their quality and enrich their connotations, especially after the deep integration of culture and tourism. Scenic spots have seized the opportunity and widely promoted various exciting cultural themed activities through new media and festival activities. The Three Gorges Project, a national treasure, remains a key scenic spot that attracts tourists. By visiting the Three Gorges Dam, tourists can gain a deeper understanding of China's modernization. After comprehensive safety rectification and upgrading, Chexi Scenic Area officially opened on April 4th to welcome visitors. With exquisite craftsmanship, it has created a Tujia version of the "Qingming Shanghe Garden", featuring brick houses and merchants. A hundred years ago, the prosperous scene of the Tujia market has been revived, attracting visitors to stroll through the old streets and experience the ancient and rich folk customs of Bachu. The Three Gorges Renjia Scenic Area combines the regional culture of the Xiajiang River, with agricultural labor and wedding customs as the theme, authentic folk art forms as the expression method, and scene based experiential carriers, reproducing the rich cultural heritage and atmosphere of the Three Gorges Renjia Scenic Area, and opening a new chapter in the integration of culture and tourism in the Three Gorges Renjia Scenic Area. San You Dong and Xiling Gorge Scenic Area, combined with the theme of Qingming Festival, have launched a traditional cultural park event called "Wearing Chinese costumes, enjoying spring scenery, worshiping rivers, and mourning", attracting tens of thousands of tourists. Qu Yuan's hometown has also launched a series of flower watching night tours, including the Kuwo karaoke show, outdoor film exhibition, ancient music and sand painting show, and dreamy light show, which are highly popular and exciting. There are also "internet famous rainbow slides", "passionate paragliding", "air drifting" and other attractions that attract tourists to linger and forget.

Outing and admiring flowers in the tourism market leads the mainstream and is highly popular

The Qingming Festival is not only a traditional festival for ancestor worship, tomb sweeping, and mourning for the deceased, but also a custom for hiking, admiring flowers, arranging willows, and planting trees. In April in Yichang, flowers are in full bloom, and it is the perfect time to go for a spring outing. Appreciating flowers in spring has become a great place for citizens to relax on holidays. At present, tulips, Bauhinia, cherry blossoms, peach blossoms and other flowers are in full bloom. Various cultural tourism festivals with the theme of "flowers" are being held throughout the city. The 2019 Yichang Rural Leisure Tourism Launch Ceremony and the 18th Three Gorges Zhijiang Peach Blossom Art Festival, the 8th Peach Blossom Culture Festival of Three Gorges University, and the 4th Bauhinia Culture Festival of Three Gorges Jiufeng Valley opened up the city's spring tourism market. There are also millions of magnolia flowers in Longquan Lake, Longquan Town, and rapeseed fields in Yiling Township. The pink cherry blossoms on Zhiyinpan Island attract thousands of tourists to stop and enrich their choices.

Self driving self-service leisure and entertainment around Yichang City, serving as the main force

With the rapid development of online information, the continued policy of free passage on highways during holidays, and the improvement of urban tourism transportation service facilities, self driving and self guided travel with friends and family has become the main mode of transportation for small holidays. Autonomous navigation and online booking have become new forms of tourism, and ecotourism, homestay experiences, and garden picking are particularly favored by self driving tourists. The surrounding areas of cities, key scenic spots, and characteristic rural tourism are highly popular, and self driving tours have driven the development of rural tourism. Tourist attractions in rural areas of various counties, cities, and districts are packed with visitors.

Civilized tourism and travel, comprehensively promoting

Advocating and practicing the green concept of "civilized tourism and civilized travel" is the shared responsibility of every citizen, tourist, and tourism practitioner. The cultural and tourism management departments of Yichang city, counties, cities and districts make every effort to urge all tourism enterprises and scenic spots to continue to carry out civilized tourism publicity and guidance, and use the media, WeChat official account, LED screens and other comprehensive coverage to promote "civilized tourism, civilized travel". Give full play to the role of enterprise employees as civilized supervisors, actively carry out civilized propaganda, civilized notification, civilized reminder, and civilized persuasion, create a good atmosphere of "everyone is a civilized messenger", and guide tourists to travel in a beautiful and civilized way anytime, anywhere.

Multiple measures are taken for market supervision, ensuring stability and orderliness

宜昌全市文化旅游系统实行领导带班、24小时值班制度，认真做好统计、调度、信息、投诉值班，加强假日市场监管、协调统筹。宜昌市文化和旅游局通过官方微信发布“清明节”小长假旅游出行温馨提示。 节前，多部门联动综合执法开展了旅游环境整治活动，及时排查情况，消除隐患，确保节假日旅游市场运行平稳有序。假日期间，保持信息渠道畅通，值班投诉电话专人值守，投诉及时转接、处理、回复。 宜昌市旅游综合执法支队组织专班，在重点区域、重要节点位置开展市场督查。宜昌全市出动文化市场执法人员192人次，检查各类经营单位64家, 责令改正经营单位3家。全市文化旅游安全形势总体稳定，市场秩序井然，无重大旅游投诉，无安全事故发生。