Yichang integrates culture, tourism, and sports, receiving 2.09 million tourists during the Dragon Boat Festival holiday

During this year's Dragon Boat Festival holiday, Yichang received a total of 2.091 million tourists and achieved a tourism revenue of 1.21 billion yuan. During the holiday period, all scenic spots and attractions remained orderly, with no major tourism complaints or safety accidents.

Yichang's unique Dragon Boat Festival activities are exciting and diverse

During the Loong Boat Festival, Quyuan's hometown in Zigui successfully held the 2019 Dragon Boat Festival Cultural Festival in Quyuan's hometown. A total of 8000 people, including Quyuan's descendants on both sides of the Taiwan Straits, foreign friends and tourists, remembered Quyuan, experienced the original traditional Dragon Boat Festival customs, and jointly expressed the patriotism of "one family on both sides of the Taiwan Straits is Chinese" by holding the opening ceremony and worship ceremony for Quyuan, "I love my motherland" flash, "Quyuan's descendants on both sides of the Taiwan Straits spend the Dragon Boat Festival in Quyuan's hometown" cultural exchange, "the most people make Zongzi together" to challenge Guinness records, Saotan Poetry Festival, Loong Boat Race, and Food Carnival. Feelings.

The Dragon Boat Festival Customs Inheritance Hall is open for free within the Qu Yuan Hometown Cultural Tourism Zone, inviting craftsmen related to intangible cultural heritage inheritance to showcase their skills on site. Open the Dragon Boat Festival Cultural Experience Park, and carry out activities such as wrapping Zongzi, hanging wormwood leaves, showering wormwood leaves with water, making sachets, pasting (writing) couplets, and making and smearing realgar wine to show the inheritance and experience of Qu Yuan's traditional Dragon Boat Festival customs in his hometown. Carry out community activities for intangible cultural heritage, allowing intangible cultural heritage to take root and flourish among the people.

During the Loong Boat Festival, the inauguration ceremony of the three major bases of Hubei Writers Association Creation Base, Hubei Academy of Fine Arts Creation Base and Hubei Artists Association Activity Base was also held. The Hubei Academy of Fine Arts organized a national famous painter event in our city called "Painting the Yangtze River - Walking into the Hometown of Qu Yuan". The Hubei Artists Association organized five deans of art schools from universities across the country to visit and carry out sketching activities in Yi.

Yichang's rural leisure tourism continues to be popular

Summer fruit and vegetable picking, Zongzi wrapping, fishing and leisure, outdoor barbecue, folk culture visits and other rural leisure tours have greatly enriched the citizens' holiday tourism life. The trend of returning to hometown, visiting relatives, and leisure travel in Zigui County is obvious, and taking family members to stay in hotels, eat special meals, and visit local scenery is becoming increasingly popular among tourists. Shizhu Village in Jiuwanxi Town, Xilingxia Village in Qu Yuan Town, and rural tourist attractions around the county town have attracted many self driving tourists for leisure vacation, sightseeing and picking, enjoying a leisurely rural life. The Zhijiang Guanmiao Mountain Township Soil Culture Festival, Dongfang Nianhua's "Yangmei Picking Happy Tour", and "Dongfang Nianhua Picking Season" picking experience activities attract a large number of tourists to experience self driving and self guided tourism. The number of tourists in Yuquan Scenic Area has increased, and the nearby Yuquan Flower Sea, Yikouyin, and farmhouse leisure are extremely popular; Guanling Temple, Botanical Garden, and Juhe Wetland Park have become excellent places for Dangyang citizens to relax during holidays; The blueberry picking at Linqiao Blueberry Garden attracted numerous tourists, with nearly 30000 visitors in three days; The leisure and vacation tourists along the banks of the Guansui River have attracted a large number of tourists from surrounding areas such as Yichang and Jingmen.

Yichang hosts international sports events to gather popularity

During the Loong Boat Festival, GAC Trumpchi's 2019 Yichang International Marathon and National Marathon Championship (Yichang Station) flag passing into the scenic area was held. At 12 scenic spots including the Three Gorges Dam, Three Gorges Family, Qingjiang Gallery, Qu Yuan's Hometown, Three Gorges Great Waterfall, Xiling Gorge Scenic Area, Zhaojun Village, Chexi, Bailihuang Grassland, Qingjiang Fangshan, Three Gorges Jiufeng Valley, and Chaibuxi Grand Canyon, the flag was passed on to promote the concept of "healthy exercise" and showcase the brand charm of youth, horse riding, and tourism city. It attracted active participation from running associations, club runners, and tourists from all over the country.

As the top event of extreme drifting sports in the world, the opening ceremony and first race of the 2019 China Natural Waters International Extreme Drifting F1 Grand Prix were held at the Jiuwanxi Drifting Scenic Area, inviting more than 40 countries in Europe, America, Oceania, and Asia, as well as sports associations, clubs, and amateur drifting adventure enthusiasts from all over the country, with a total of more than 500 participants. During the Loong Boat Festival, two major international sports events were successfully held in Yichang, gathering popularity and popularity. The deep integration of "sports+tourism" has become a new highlight of Yichang's tourism development.

Yichang Integrated Media Promotion Ignites Dragon Boat Festival Brand

During the Loong Boat Festival, the whole city coordinated news publicity and tourism marketing, strengthened cooperation with mainstream and well-known media, achieved both online and offline interaction, vigorously promoted "to Yichang through the Dragon Boat Festival, to Yichang through the Dragon Boat Festival, to Yichang through the Dragon Boat Festival, and to Yichang through the Dragon Boat Festival", and promoted the Dragon Boat Festival culture brand in Qu Yuan's hometown. Through various media forms such as television, newspapers, magazines, and the internet, promote and report on the Dragon Boat Festival tourism activities in a comprehensive and multi-channel manner. The CCTV News of CCTV, Xinhua News Agency, People's Daily, Xinhuanet, China News Network and other heavyweight media all made special publicity reports on the cultural and tourism activities during the Dragon Boat Festival in our city.

Before the holiday, the Office of the Municipal Tourism Safety Production Professional Committee issued the "Notice on Effectively Strengthening the Safety Management of Drifting Projects", "Notice on Carrying out Joint Inspection of Safety Work in Drifting Scenic Spots in the City", and "Urgent Notice on Doing a Good Job in Preventing Heavy Rainfall Before the Flood Season", organizing member units to conduct safety supervision on drifting projects and scenic spots in the city for preventing heavy rainfall. Organize the Municipal Tourism Law Enforcement Detachment and Cultural Law Enforcement Detachment to conduct comprehensive inspections of fire protection facilities and safety passages in key units such as cultural relics protection units, scenic spots, amusement parks, star rated hotels, internet cafes, entertainment venues, and electronic game venues. The Municipal Bureau of Culture and Tourism issued the Plan of Responsibility System for Guarantee of Key Scenic Spots during the Loong Boat Festival. During the Loong Boat Festival, 12 inspection teams were organized, led by the bureau leaders, to supervise and inspect the market order and safety work of 24 key scenic spots, and implement the responsibility for guarantee. The city's cultural and tourism system strictly implements the leadership shift and 24-hour duty system, conscientiously carries out statistical, scheduling, information, and complaint handling work, strengthens holiday market supervision and coordination.

假日期间，市旅游综合执法支队组织专班，在重点区域、重要节点开展旅游市场秩序暗访检查、导游执业检查，重点对夷陵广场、葛洲坝转盘、火车东站、开发区高速公路出入口、三角地接待中心、冯家湾检查站、三峡专用公路沿线、三峡坝区及周边等地进行巡查，共检查导游团队4批次，未发现导游违规带团、“兔子”拦车拉客等行为。景区、旅游部门和交警部门建立三方协作机制和联络员制度，对景区客流、停车场车位数量、进入景区道路状况等信息实时共享，做到景区管控措施、交警部门分流措施和旅游部门协调措施相互衔接，运转有序。三峡坝区、公安、交警、交通、市场监管等部门按照各部门职责分工在三角地、葛洲坝、三峡坝区等重点地段值守，靠前指挥，紧密配合，有效协调，着力化解各类矛盾和问题，确保假日旅游安全有序。全市旅游服务提质升级和旅游环境综合整治工作成效得到彰显。