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During the New Year period, major tourist attractions such as the Three Gorges of the Yangtze River, Wanzhou Waterfall, and Tanzhang Gorge were crowded with people, allowing visitors from all over to fully experience the natural scenery and cultural charm of this Three Gorges city.
The off-season is not easy, thanks to the strong promotion of Three Gorges tourism in Wanzhou District, which has done a great job in regional linkage and integration development. In recent years, relying on its excellent location and transportation advantages, Wanzhou has focused on building a multi type, multi-level, and diversified Three Gorges tourism product system based on sightseeing tourism, dominated by leisure vacation, and characterized by theme tourism through cross regional tourism cooperation.
Not long ago, the 9th China Three Gorges International Tourism Festival was successfully held in Wanzhou. Wanzhou put effort into the word "lian" and cooperated with the districts and counties along the Three Gorges in Chongqing to carry out 26 themed tourism activities, fully showcasing the regional customs, culture, and local characteristics of the Three Gorges. At the same time, telling the story of Wanzhou in the new era with "culture+technology", holding events such as the World River Song Festival and light shows, combining traditional folk skills with modern technology and fashion trends, has expanded the cultural connotation of Three Gorges tourism.
Taking holidays as an opportunity to attract tourists, Wanzhou District has launched comprehensive tourism promotion and publicity in multiple provinces and cities such as Shanghai, Fujian, and Guangzhou, comprehensively promoting and showcasing the cultural style of the Three Gorges and the new achievements and new atmosphere of Wanzhou's reform and opening up. It has launched 16 boutique tourism routes for the Three Gorges and opened a water bus route from Wanzhou to Yunyang, Fengjie, and Wushan, forming a water-based characteristic tourism and sightseeing route that has attracted a large number of tourists from other places. In 2018, Wanzhou received over 19 million tourists and its comprehensive tourism revenue exceeded 11 billion yuan.
Wanzhou District has proposed a plan to build a tourism distribution center and an important destination for the Three Gorges, and has started implementing it from the aspects of smooth tourism transportation system, strengthening tourism system marketing, and improving tourism service facilities. Wanzhou is currently leveraging the advantageous tourism resources of the Three Gorges region to promote collaborative tourism cooperation. For example, Wanzhou is collaborating with surrounding provinces, cities, and counties to promote the One Card System for Tourism in the Three Gorges region, striving to form a brand effect for tourism in the Three Gorges area. At the same time, Wanzhou also highlights the urban characteristics of bridge city, mountain city, river city, and green city, implements beautification, greening, and landscape improvement projects, combines with the management of the subsidence zone, and creates water friendly landscapes such as wetland parks along the mountain terrain, protecting and constructing the comprehensive urban landscape with Wanzhou's historical and folk cultural symbols. Innovate the "tourism+" development model and promote the integrated development of tourism with culture, agriculture, industry, commerce and other fields.
News source: Economic Daily
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