The Three Gorges Golden Triangle of the Yangtze River will jointly create the "Three Gorges Red Leaves" brand

In order to implement the overall layout of "playing the Three Gorges card well" at the Municipal Tourism Development Conference, the Yangtze River Three Gorges Golden Triangle (Fengjie, Wushan, Wuxi, Chengkou) will jointly create the "Three Gorges Red Leaves" brand, which means that "Beautiful China" will have another resounding tourism business card.

It is understood that this large-scale media gathering event aims to explore in depth the achievements of the Yangtze River Three Gorges Tourism Golden Triangle in the past two years, the measures for upgrading and upgrading in the next step, the integration of local culture and tourism with Three Gorges characteristics, measures for poverty alleviation through tourism, and support for rural revitalization strategies.

At the launch ceremony symposium of Fengjie Station, Zou Yuanjiang, Director of Fengjie County Tourism Bureau, introduced that as the rotating chairman of the Yangtze River Three Gorges Tourism Golden Triangle Integration Construction this year, Fengjie County will closely follow the overall situation and improve its position. The Yangtze River Three Gorges Tourism Golden Triangle is one of the regions in Chongqing with the richest tourism resources, the greatest potential, and the deepest culture. It is the bridgehead of Chongqing tourism and the growth pole of Chongqing tourism. Zou Yuanjiang said that Fengjie will be built into the first destination of Yangtze River Three Gorges tourism according to the layout of the Municipal Tourism Development Conference, revitalizing the glory of Yangtze River Three Gorges tourism.

To achieve this goal, we need to cultivate internal skills and showcase our abilities externally - we need to cultivate our 'internal strength' internally and showcase our talents externally.

The first priority in cultivating 'internal skills' is to be problem oriented and focus on addressing the current shortcomings in development. Currently, we are working on creating a line, a card, and a cloud, "said Zou Yuanjiang.

A line refers to the cruise line in the Three Gorges of the Yangtze River. It is reported that the Three Gorges cruise ship on the Yangtze River is currently the most luxurious inland cruise ship in the world, and the number of tourists on the Three Gorges cruise ship has increased by more than 30% so far this year. One card is the Yangtze River Three Gorges Tourism Golden Triangle Tourism Card. Tourists only need to spend 100 yuan to apply for a tourism card, and can visit 11 core scenic spots in Fengjie, Wushan, Wuxi, and Chengkou four times a year without limit. The purpose is to let the Golden Triangle share the fruits of tourism development and jointly promote the market for tourism development. One Cloud "is to connect the four counties in the Three Gorges Golden Triangle of the Yangtze River through smart tourism, integrate the food, accommodation, transportation, shopping, and entertainment of the four counties using data cloud technology, and ultimately achieve a mobile phone tour throughout the entire Golden Triangle.

Zou Yuanjiang added that Fengjie has also introduced relevant experts for consultation and guidance based on the shortcomings in the development of tourism in the Three Gorges Golden Triangle of the Yangtze River, making the planning more closely aligned with the market and tourists.

In addition to filling gaps and cultivating internal skills, as the rotating chairman, Fengjie County also leads the regional voice to continuously expand the influence of tourism in the Three Gorges Golden Triangle of the Yangtze River. According to Zou Yuanjiang, the Three Gorges Golden Triangle of the Yangtze River will experience a concentrated outbreak of related tourism products during the same period, allowing the Golden Triangle to speak out in the city and even the national tourism market.

This large-scale wind gathering event is one of the projects. We will also hold a similar event in the autumn and winter seasons to showcase the year-round tourism of the Golden Triangle, "said Zou Yuanjiang. There are also related projects such as the" Double Hundred Campaign "where hundreds of media outlets and artists enter the Golden Triangle.

It is reported that in the second half of this year, the international marketing campaign "Returning from the Yangtze River to the Three Gorges" and the theme tourism campaign "Beautiful China with Red Leaves in the Three Gorges" will be fully launched. It is worth mentioning that the theme tourism activity of "Three Gorges Red Leaves Beautiful China" will be jointly created by the four counties of the Golden Triangle to create the brand of "Three Gorges Red Leaves", "which will make Three Gorges Red Leaves another resounding business card of Beautiful China".

Three Gorges Cruise Ticket Reservation Center[www.sanxia-china.com]

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