- info@sanxia-china.com
+86-23-86915123
- Online ServiceInquiry
+86-23-86915123
On June 22nd, the 2020 Qu Yuan Hometown Dragon Boat Festival Cultural Festival was unveiled in Zigui County, Yichang City. With a new "cloud based festival" approach, the commemoration and singing of Qu Yuan's spirit were transmitted to all parts of the country. Zigui County launched a series of cultural and tourism feasts, such as VR Dragon Boat Festival Folk Customs Museum, cultural and tourism live streaming sales, and tongue to tongue Dragon Boat Festival tour, to activate the integration of culture and tourism into a new economic form.
For thousands of years, the spirit of Qu Yuan, who said, 'The road ahead is long and arduous, and I will search up and down,' has nourished the profound Chinese culture, infused the colorful Chinese poetry, and nurtured the brave and tenacious Chinese people like a rushing river. During the Dragon Boat Festival, thousands of people come together to remember the ancestors, praise Qu Yuan, hang wormwood, cut calamus, race Loong Boat, wrap Zongzi, and hold poetry festivals. These have become a thousand year tradition of Qu Yuan's hometown and a unique landscape in China. The sudden COVID-19 this year disrupted the pace of life and blocked the space distance, but it also inspired the new idea of "holding festivals in the cloud" and found a new way to open traditional festivals.
Heroes have extraordinary aspirations, and eternal kindred spirits remain. Over 2200 years ago, Qu Yuan wrote a great poem with his life and actions about the patriotism and pursuit of the Chinese nation as a son; More than 2200 years later, the people of Hubei, together with the people of the whole country, have made decisive achievements in the defense of Wuhan and Hubei, as well as major strategic achievements in the national epidemic prevention and control. The commemoration of the Dragon Boat Festival in the year of Gengzi has been endowed with more spiritual connotations, cultural inheritance, and opened up a new path that keeps up with the times.
Cloud Tour Dragon Boat Festival VR brings folk customs to life
After watching 'Dou Cao', I realized that there are so many customs involved in picking mugwort and calamus in the hometown of Qu Yuan. On June 19th, the 'Cloud Dragon Boat Festival Customs Museum' in Qu Yuan's hometown was launched on platforms such as People's Daily Online and Xinhua News Agency, and a visitor from Hunan left a message expressing his feelings.
This is one of the important contents of the "Traveling" Dragon Boat Festival series activities in Qu Yuan's hometown. With the help of the network platform, Zigui has set up several online exhibition halls, including the Dragon Boat Food Custom Hall, the Custom Hall, the Loong Boat Hall, the Ecosystem Hall, the River Rejuvenation Hall, the Folk Sacrifice Hall, Qu Yuan Family Feast, Rice Field Entertainment, Qu Yuan Temple, the Intangible Cultural Heritage Hall, Sanlu Salute Altar, and so on. They introduce Qu Yuan culture and Dragon Boat Festival customs in pictures, words, short videos, and commentaries, and invite people all over the country to share the cultural feast.
With the help of VR panoramic view, folk customs can be presented to the audience in a three-dimensional and all-round way, "said Huang Qinhua, director of Zigui County Integrated Media Center. It is no longer limited to fragmented tours like" taking a quick look ". Panoramic display leads the audience to observe every corner of the venue, better explaining the subtle connotations and unknown anecdotes.
The "Dragon Boat Festival Sacrificial Hall" uses the Qu Yuan Temple in Leping, Qu Yuan's hometown, as a container to narrate the local inheritance of Qu Yuan's spirit and culture. Steps, gates, courtyards, main hall... As the camera shifts, the audience is involuntarily guided through a pilgrimage to the roots of the poet ancestor. The temple guards living here have opened the mottled wooden doors countless times to welcome the dawn; There are still three remaining incense burners on several cases that have not been burned out; An open scroll of poetry, quietly placed in a corner of the table; The mud legged poets sitting together sing their newly written poems in the local dialect. Thousands of years have passed, and in Qu Yuan's countryside, the admiration and worship of the poet ancestor have never ceased. The inheritance of culture is like a never-ending river, from ancient times to the present.
Let the audience discover and search for it themselves, and then verify it through the introduction of customs, "Huang Qinhua said." The stories behind folk customs are more vivid and diverse, and this kind of storytelling is more lively
Salvage precious intangible cultural heritage and become a new 'internet celebrity'
On the morning of May 5th, just as the sky was brightening, Xu Greede walked out with a sickle... "Using characters as clues, the Dragon Boat Festival Customs Museum tells the ancient tradition of cutting calamus and hanging mugwort in the hometown of Qu Yuan, as well as the unique features of local grass fighting and medicine making. An introduction of the "Hundred Crosses", a few selected pictures, a short video of a few minutes, coupled with a piece of fresh and pleasant music and commentary, each unfashionable custom has become an "Internet celebrity masterpiece" with a popular face.
In the Qingtan Intangible Cultural Heritage Folk Live Streaming Room, a lively performance of "folk memories" is taking place. 72 year old Zigui intangible cultural heritage inheritor Wang Zhengshuang is performing for the audience. Wang Zheng played 15 different instruments with both hands and feet simultaneously, which was breathtaking.
Since childhood, Wang Zhengshuang has been studying folk wind and percussion music with his parents in Lianghe Village, Lianghekou Town, Zigui County. He devoted himself to researching and designing a solo percussion band that combines fifteen instruments for export, hand, and foot use, and named it the "Zhengshuang Combination". These fifteen musical instruments include 2 types of horse gongs, 1 type of hook gong, 2 types of gongs, 1 type of hairpin, 1 type of bowl, 6 types of drums, 1 type of bang, and 1 type of suona. Although one person plays multiple instruments, their performance is equivalent to that of three folk percussion bands, easily performing more than 30 folk music pieces. He has also become an outstanding representative inheritor of intangible cultural heritage folk music in the province, and through the intangible cultural heritage series live broadcast, he has become a popular "expert" in folk wind and percussion music.
Zigui County has sorted out and salvaged local intangible cultural heritage resources, tailored communication plans using integrated media as a platform, integrated online and offline operations, and brought traditional culture to the "cloud exhibition". This not only meets the cultural needs of audiences during the epidemic, but also drives the enthusiasm of netizens for exhibitions, achieving effective cultural dissemination and content appreciation in a new way.
Easy to spread, easy to communicate, wider audience, more approachable, more open, and more down-to-earth, "a netizen commented after visiting the exhibition.
Ten dishes bloom on the tip of the tongue during the Dragon Boat Festival
Activating the traditional Dragon Boat Festival is not only about creating more viewing experiences, but also about continuously exploring and enriching cultural and creative products in Zigui to make them bloom on the taste buds.
In the Dragon Boat Festival Dining Custom Museum launched in Zigui this year, the classic dishes of Qu Yuan's family feast are displayed with the verses in Qu Yuan's "Summoning the Soul" as the recipe, and the "Ten Famous Dishes" of the Loong Boat Festival are comprehensively displayed in the text, pictures and videos, including the big moves of braising preserved Chinese hooves, Qu Gu's calling the elder brother catfish, characteristic four eyed broad beans, preserved high mountain potatoes, altar fragrant meat, Xiangxi silver carp, orange peel beef, Zongcheng orange love, Jincheng immortal chicken, and Jiuwan tea fragrant meat, which make people's minds move.
It is reported that the ten signature dishes all have their own origins, among which the big trick is to stew roasted chicken feet, which is quoted from the "Li Sao" poem "Zhe Qiongzhi feels embarrassed", meaning to climb down Qiongzhi to make cured meat. The cured meat is smoked with Zigui navel orange branches and has a good color of golden skin, bright dark red lean meat inside, and translucent white fat. La Ti is an essential dish for the people of Zigui to entertain distinguished guests. Boil the cleaned roasted trotters and dried potato chunks that are sun dried by Zigui people's households together. The soup will be milky white in color, and the meat and potatoes will be soft but not rotten.
Orange peel beef, a legend of the "spirit cow" that has been passed down in Qu Yuan's hometown of Leping since ancient times, is recorded in the "Guizhou Zhi ? Wushang" as follows: "The plowing cow does not add ropes, but turns around to listen to the envoy, and is tamed as well." The ancestor of oranges is oranges, and Qu Yuan wrote "Ode to Oranges": "After the imperial tree, the oranges are dressed in clothes. They are ordered not to move and grow in the south. The green leaves are lush and beautiful, which are all delightful." This dish uses high-quality fresh cow tendons cut into slices, and is stewed with secret sauce and fresh orange peel to taste. When the soup gradually thickens, the juice is immediately collected and served on a plate; Orange peel beef has a slight orange aroma and a strong beef flavor, which has the characteristics of promoting digestion and strengthening the body. In February 2018, this dish was named "Hubei Famous Cuisine" by the Provincial Culinary Hotel Industry Association.
Many netizens commented that food customs are refreshing and innovative for the Dragon Boat Festival experience. Some netizens also left comments saying that they were impressed by the taste of Jiuwan tea flavored pork. One piece of meat can create three layers of texture, fat but not greasy, crispy but not greasy. After finishing the tea flavored pork, they can brew a cup of Jiuwan silk cotton tea, leaving a fragrant taste in their mouth.
Live streaming sales, cultural tourism, and marketing come in various forms
Hello friends from all over the country, Qu Yuan's hometown and the original hometown of the Dragon Boat Festival. Welcome to Zigui to celebrate the Dragon Boat Festival. On the evening of June 19th, the first cultural and tourism live broadcast of the Qu Yuan's hometown Dragon Boat Festival, "Exploring the Beautiful Journey of Zigui," was launched. Song Chong, Deputy County Mayor of Zigui, transformed into a city star promoter and sent a sincere invitation to netizens.
Cloud viewing of beautiful scenery, cloud tasting of delicious food, live streaming sales, and continuous promotion of boutique tourism routes throughout the venue, as well as special price flash sales for tickets to major scenic spots, cultural and tourism products, and Zigui local specialties, have captured the attention of netizens.
It is reported that this year, affected by the COVID-19, Zigui's cultural and tourism industry has also been greatly impacted. To promote the recovery of the cultural and tourism industry, the county has taken a series of measures and countermeasures to help the cultural and tourism industry. Zigui is the hometown of Quyuan and the only place where the national Dragon Boat Festival cultural festival is held. Before and after the Loong Boat Festival, the county launched the "Dou Passes the Dragon Boat Festival in Zigui" Tiktok Challenge, the national university microblog celebrities visiting Zigui, the special shooting of "One Heart Campaign ? Public Welfare and Agriculture Aid", and the series of live broadcast activities of "Take a Look at Zigui's Beautiful Land", which will make food, drink, travel, purchase, and entertainment a "network", expand the online outlet of tourism resources, and guide consumers to enter the offline tourism market through the scale advantage of the new e-commerce platform.
The Dragon Boat Festival in Zigui is bigger than the Chinese New Year, and it lasts for one month. In this month, Zigui plans to broadcast dozens of live broadcasts of scenic spots, activities and goods, and has been supported by multiple media platforms such as the live cloud of Xinhua News Agency, People's Daily, Xinhuanet and Hubei Daily, as well as multiple network platforms such as Tiktok and Kwai.
Taking advantage of the festival opportunity, we will conduct a comprehensive online promotion and exposure of Zigui's cultural and tourism industry, striving to achieve a exposure level of tens of millions, "said Shang Xiangjun, Director of Zigui County's Cultural and Tourism Bureau. From the current situation of activities, the total viewing volume of cultural and tourism live broadcasts in Zigui has exceeded 200 million people. The online sales of local specialties and cultural and creative products have increased from less than 30% in 2019 to over 60%. Offline tourism products such as scenic spot tickets, catering, and hotels have steadily increased, laying a solid foundation for the recovery of Zigui's tourism market in the "post epidemic period".
Shang Xiangjun stated that in the future, he will further strengthen deep cooperation with various live streaming platforms, leverage the advantages of new e-commerce, promote the digital capabilities of the local tourism industry, and provide high-quality online and offline services to attract tourists from all over the country. At the same time, he will also sell the highest quality cultural and tourism products to all parts of the country.
The wonderful trip to Zigui during the Dragon Boat Festival that you cannot miss
The waves of the Yangtze River surge for thousands of miles, splitting through high mountains and deep streams along the way. Passing through the Three Gorges of the Yangtze River, the magnificent waves transform into nine twists and turns, and at the top of the dam and reservoir, lift up a new era of Zigui. Zigui, a place so beautiful that the Yangtze River stops.
Standing on the stone walls of the Xijiang River, cutting off the clouds and rain of Wushan, the high gorge emerges from Pinghu. The beautiful scenery of Zigui is most famous for the high gorge and Pinghu, where the river and sky merge into one color, and the mountains are bathed in blue, creating a picturesque and picturesque landscape. There are 5 national A-level scenic spots in Zigui, including the 5A Qu Yuan Hometown Cultural Tourism Area, the 4A Three Gorges Bamboo Sea and Jiuwan River Drifting, and the 3A Lianzi Cliff and Moon Flower Valley. The light and shadow flow throughout the four seasons, and the charm changes day and night.
Qu Yuan's Hometown Cultural Tourism Area
A Journey Through History and Culture
Where is the origin of Chinese romantic poetry? Of course, it is the hometown of Qu Yuan. What is the iconic building of Qu Yuan's hometown? Of course, it's the Qu Yuan Temple. This year marks the 1200th anniversary of the construction of Qu Yuan Temple. On June 22, the video opening ceremony of the Dragon Boat Festival in Qu Yuan's hometown and the Dragon Boat Festival Festival were held as scheduled in front of the gate of Qu Yuan Temple. Through the Internet, millions of people shared a unique "cloud" Dragon Boat Festival.
A bay of clear water connects the Qu Yuan Temple with the Three Gorges Dam, linking ancient and modern legends. Every blade of grass and every tree here has undergone the baptism of Chu and Han culture, and every flower and stone is filled with the atmosphere of poetry from their hometown. In the courtyard with blue bricks, black tiles, and pink walls, there are dozens of pearls of intangible cultural heritage scattered, bringing you all the memories related to Dragon Boat Festival culture, folk customs, and cuisine.
When the sunshine fades away the last glow, the lights take you into a brand new Three Gorges' internet celebrity night '. The scenic area has seized the unique location advantages and natural resources here, and has launched a unique night tour product along the Yangtze River from various aspects such as catering, entertainment, leisure, experience, amusement, and interaction, which echoes the night view of the Three Gorges Dam. Neons light up, songs sing, and fireworks soar, injecting new vitality into the post pandemic revitalized tourism economy.
Jiuwanxi Drifting
The Warrior Experience of Suppressing Waves and Flying Boats
On June 23, Jiuwanxi will officially open its PaddlePaddle, and the valley, which has been silent for many days due to the epidemic, will become noisy again.
Laughing and screaming all the way, the 6.4-kilometer drifting river, a relative drop of more than 100 meters, and the thrilling experience of nine twists and turns allowed the first batch of drifting warriors to regain the exhilarating feeling of sports. The Jiuwanxi Canyon is named after Qu Yuan's poem "To the Nine Wanxi of the Orchid Garden". It is famous for its "strange, dangerous, secluded, beautiful, and wild" scenery, and is also famous for its thrilling water drifting sports. It integrates culture, scenery, and sports experience.
Since the Dragon Boat Festival this year, Zigui has opened up the most beautiful ecological tourism road, starting from Zhilan Qiaotou in Jiuwanxi Town and ending at Mingzhu Avenue in Maoping Town, with a total length of 56.74 kilometers. It connects many scenic spots such as the Three Gorges Dam, Qu Yuan's hometown, Sixi Scenic Area, Moon Flower Valley, Zhilan Valley, Luojia Tourism Town, Chuanxindian Stone Forest, Shizhu Ethnic Culture Village, Jiuwanxi Drifting, and connects them into a network, connecting the main artery of Zigui's overall tourism.
Three Gorges Bamboo Sea
A refreshing and pleasant natural environment
The magnificent and unique mountain scenery, deep and winding canyons, diverse waterfalls and streams, and refreshing and pleasant 20 ℃ temperature control make the Three Gorges Bamboo Sea the backyard and summer resort of Zigui County, and the "natural oxygen bar" of the Three Gorges region. Here you can enjoy bamboo, with thousands of acres of green bamboo and three hundred famous bamboo. Along the creek and road, the mountains and fields are covered with them; Here you can play in the water, row boats, take the stage to watch the waterfall, follow the stream, catch fish and shrimp; This place can be expanded to include Liulin Village, cliff climbing, cliff flying ropes, and free movement and stillness
During the Dragon Boat Festival season, the scenic area is filled with the fragrance of mugwort, the fragrance of zongzi rice, and the clean air makes people feel at ease to take a deep breath. The green and ecological cuisine is tempting, and going to the bamboo sea to nourish the lungs is the best choice for people.
Chain Cliff
Mountains, rivers, and historical sites in the secret realm
Starting from Zigui County, take G348 to Xilingxia Village, where Lianzi Cliff is a green giant standing guard by the village, gently embracing the quaint and peaceful village.
The Lianzi Cliff Scenic Area stands between the Bingshu Baojian Gorge and the Niugan Mafei Gorge, named after the "Lianzi Lock Cliff". The "Guizhou Chronicles: Shanshui" records that Xiangxi "flows three miles east to form the Bingshu Gorge, also known as the Baigou Gorge. The southern part of the gorge is folded in the stone wall, five feet wide, and is said to have a divine lock that can last for a long time, known as the Lock Mountain." Here, more than a hundred scenic spots of various sizes have been built along the mountain, such as the "Zhurong" statue, the "Jusong Garden," the Guixiang Temple, the Wagang Village, and the Soul Summoning Platform. Standing on the cliff, the scenery of Xiling Gorge and Gaoxia Pinghu can be seen in full view, leaving no room for further exploration.
Moon Flower Valley
Romance in the depths of the mountains
Waking up from the Flower Valley cottage in the morning, you will definitely be amazed. Mountains and waters are not far away, and clouds and mist are misty. Blossoming with splendor, the world flows freely. Moon Flower Valley combines the beauty of the moon with the romance of blooming flowers.
The park integrates four major functions: food, accommodation, sightseeing, and play. It can provide many exciting amusement experiences such as high-altitude rock climbing, go karting, DIY handicrafts, live action CS, water park, children's park, etc., allowing you to stay away from the hustle and bustle of the city and make romantic rural arrangements with you.
Submission: Xiang Hongmei
Three Gorges Cruise Schedule Querywww.sanxia-china.com/yacht/timetable
