Yichang launches Three Gorges cruise in-depth tour product, about to usher in a new era of Three Gorges tourism

With the adjustment of the national policy on the passage of Yangtze River Three Gorges cruise ships, starting from this year, luxury cruise ships in the Three Gorges will no longer pass through the dam, correspondingly increasing the length of stay for tourists. How to cope with the new changes in Yangtze River Three Gorges cruise tourism, extend the tourism industry chain, and create new characteristics and highlights of Yichang Three Gorges tourism? Yichang has once again made new explorations.

On July 17th, the launch ceremony of the "Three Gorges' Ship 'Adventure - China National Travel Service Takes You to Yichang" jointly organized by the Yichang Tourism Development Committee and China International Travel Service Co., Ltd. was held on the luxury cruise ship "Yangtze River Three Gorges No. 9". The Tourism Development Committee of Yichang City has signed a "Yichang Tourism Promotion Strategic Cooperation Agreement" with the China National Travel Service, and has released a brand new Yichang deep tourism boutique route on site.

Since the beginning of this year, in response to the new changes in the tourism environment for Yangtze River Three Gorges cruise ships, the Municipal Tourism Commission and China National Travel Service have conducted in-depth market research through repeated communication and negotiation in the early stage. They have created a chain of representative high-quality scenic spots in Yichang, such as the Three Gorges Dam, Three Gorges Family, Qingjiang Gallery, Qu Yuan's Hometown, Xiling Gorge Scenic Area, Three Gorges Great Waterfall, and Chexi, and innovatively launched two to seven day medium to long distance tourism products covering summer vacation, homestay tourism, and study tours.

White sky boat sightseeing, boarding at night to sleep, and carrying your bags home when you arrive at the station. "This is a true portrayal of most tourists experiencing the Three Gorges cruise products on the Yangtze River in the past. Yang Guang, Executive Vice General Manager of China National Travel Service (Yichang) International Travel Agency Co., Ltd., told reporters that the "Ship" series of multi day tour products has abandoned the previous extensive tourism model of being tired of running around, and focuses on guiding tourists to experience the local customs and traditions of Yichang in depth, participate in independent activities such as food, accommodation, tourism, shopping, and entertainment, and improve the quality and comfort of tourism.

According to Li Qiang, Deputy Director of the Tourism Development Committee of Yichang City, the launch of the Yangtze River Three Gorges Cruise Multi day Tour product has broken the previous state of Yichang cruise products mainly focusing on "half day tours", "one-day tours", and "transit tours", greatly increasing tourists' stay time in Yichang and further improving the quality of cruise products, making new contributions to building Yichang into an international tourist destination city for the Three Gorges of the Yangtze River.

At the launching ceremony, the Tourism Commission of Yichang City also organized representatives to launch the "Ten Thousand Streams into a River, Collecting Clear Water in One River" action. Representatives of national tourism from various regions brought representative water sources in their respective areas, and the water from the Three Gorges of the Yangtze River integrated with local water sources - "Ten Thousand Streams into a River, Collecting Clear Water in One River", calling on everyone to protect the Yangtze River and promote civilized tourism.

After the meeting, representatives from various regions expressed that after the launch ceremony of the "Three Gorges' Ship 'Adventure - China National Travel Service takes you on a tour of Yichang", they have gained a deeper understanding of the tourism resources in the Yichang region. Upon returning, they will utilize the brand awareness and influence of China National Travel Service to promote the beautiful scenery of Yichang to the whole country and even the world, attracting domestic and foreign tourists to experience the scenery and people of Yichang together.