Zhang Yimou's team creates' Return to the Three Gorges', which will premiere in October

Good mountains, good waters, good scenery, poetry, oranges, and distant places.

In the first quarter of this year, Fengjie received 2.5364 million domestic and foreign tourists, a year-on-year increase of 30.30%. Tourists come here for the beautiful mountains, waters, poetry, and oranges during the festival.

The organic unity of natural beauty and humanistic beauty makes cities more charming. Recently, Yang Shuhai, the Secretary of Fengjie County Party Committee, was interviewed by reporters and interpreted the charm and development path of the city by interpreting the new character "Kui" in Kuizhou.

Global Landscape

Return to the Three Gorges "will debut in October

Many people can read but not write the character 'Kui' in Kuizhou. In fact, the upper part of the character "Kui" is "the head of the Three Gorges", the left part is "the high mountains rise and stop", the right part is "all things become Si", and the lower part is "Autumn Prosperity Fu Ba" and "Thick Culture". Adding a "self" character in the middle - the character "Kui" - is not difficult to write, and the natural and cultural aspects of Fengjie are included.

Just like using Fengjie to understand the character "Kui", in terms of tourism development, Fengjie is also establishing the concept of "comprehensive scenic area".

Yang Shuhai introduced that the entire county should be developed as an open large-scale scenic area, making all resources into a comprehensive landscape. Layout of a 40 square kilometer county tourism distribution center, consisting of two core scenic areas: Baidicheng Qutangxia and Tiankeng Dijian, as well as three tourism demonstration areas: Dabaidicheng, Jiutianlongfeng, and Guanmaoshan. Through resource integration and string connection, gradually optimize the configuration of facilities, elements, and functions. By adopting channels such as direct financing, seeking policy inputs, and revitalizing assets to increase operating income, we have extensively raised funds, with a rolling investment of 20 billion yuan over three years and a social capital participation rate of over 60%.

In the first quarter of this year, Fengjie received 2.5364 million domestic and foreign tourists, a year-on-year increase of 30.30%; 339900 tourists purchased tickets, a year-on-year increase of 33.20%; 298000 overnight tourists, a year-on-year increase of 27.61%; The comprehensive tourism revenue was 836 million yuan, a year-on-year increase of 34.04%.

Not long ago, the landscape experiential cultural tourism program "Returning to the Three Gorges", personally created by Zhang Yimou, entered the countdown stage for its opening. Currently, the performance has been postponed to Fengjie.

Looking at the countdown clock every day, we are full of enthusiasm, "Yang Shuhai said. In order to ensure that this" cultural and tourism feast "can officially start in October this year, Fengjie is constantly increasing its project promotion efforts.

Poetry and Distance

Appreciating Li Du's poetry, one should come to Fengjie for a walk

For Fengjie, which enjoys the reputation of "Chinese Poetry City", the popularity of poetry is gradually transforming into a driving force for the development of local tourism economy.

On May 5th and 6th, the "Climbing to the Top of the Three Gorges, Seeking Victory in the Chinese Poetry City" poetry and cultural exchange event was held in Fengjie County. A group of people, including Liu Lei, the executive director of the "Chinese Poetry Competition," Kang Zhen, a guest reviewer, and five contestants, gathered in Fengjie to experience the unique charm of Kuizhou poetry.

In this exchange activity, Professor Kang Zhen from the School of Literature at Beijing Normal University is undoubtedly the focus of everyone's attention. This famous poet who provides humorous and witty comments on the program, while sharing poetry and culture at Fengjie Middle School, read and appreciated Kuizhou poetry on site. Fengjie is a place with a rich cultural heritage in poetry. When it comes to poetry in Kuizhou, Kang Zhen believes that Fengjie has made significant contributions to the development of Chinese literature. He also suggests that if you want to truly understand the poetry written by these poets in Kuizhou, you should come and visit Fengjie.

In terms of protecting and utilizing the two treasures of 'ecology' and 'culture', Fengjie is making every effort to build a national comprehensive tourism demonstration zone and the first tourist destination in the Three Gorges of the Yangtze River. Yang Shuhai introduced that as an important part of Bayu culture, Fengjie culture is now showing confidence in innovative development. In terms of creating a poetic culture, Fengjie is planning to build the ancient city of Kuizhou, the Du Fu Orange Garden, the first Chinese poetry stele forest, the poetry town, and the Three Gorges Intangible Cultural Heritage Village. It is also striving for the selection of 100 contestants from the Southwest region for the fourth season of the Chinese Poetry Conference to be held in Fengjie.

An orange tree

From feeding 300000 people to becoming wealthy 300000 people

As a specialty business card of Fengjie, navel oranges had a brand value of 2.625 billion yuan in 2017, ranking first in the national orange category.

At the late maturing navel orange planting base in Jiupan Village, Baidi Town, the person in charge, Wang Guoguo, introduced that the sales of late maturing navel oranges will continue until late June. Although they are already ripe at this time, they can still be hung on branches without affecting the quality of the flesh. In April, these fruit trees will also present a scene of flowers and fruits on the same tree, realizing the dual value of tourism viewing and rural picking.

Fengjie navel oranges have gone from feeding 300000 people with one tree to becoming prosperous for 300000 people, "said the person in charge of Fengjie County Navel Orange Center. Fengjie adheres to the strategy of strong orange branding and has tailored a brand enhancement plan for Fengjie navel oranges, registering 53 sub brands of enterprises such as Dufu Orange Garden, Mountain Orange Era, and Orange City No.1.

Nowadays, Fengjie is increasing the introduction of deep processing projects for navel oranges, further promoting the development of the navel orange industry.

At present, the area of navel oranges in Fengjie County has reached 330200 mu, with a production of 300000 tons and a comprehensive output value of 2.3968 billion yuan, of which 29800 tons were sold through e-commerce and the output value reached 357.6 million yuan.

There are poems, oranges, and distant places. Poetry and distant places have already walked together. When to hold hands with oranges again has become a question that Fengjie is pondering. At present, we have a preliminary plan to 'hold hands' with poetry and oranges. The relevant person in charge introduced that Fengjie is promoting the integration of the three in creating the core brand of' Poetry at the Top of the Three Gorges · Orange Fengjie ', further highlighting the charm of the poetry city, the fragrance of navel oranges, and the beauty of the mountains and waters, making' The Top of the Three Gorges' a landmark symbol of China's Yangtze River Three Gorges, and making 'Poetry · Orange Fengjie' an international tourist destination that tourists from all over the world yearn for.

Urban media reporters Wang Zihan and Chen Xiang

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