Chongqing Fengjie aims to build the first tourist destination in the Three Gorges of the Yangtze River, with a 3-year investment of 16.7 billion yuan

Fengjie is a good place, with beautiful mountains, waters, and scenery. There are poems, oranges, and distant places. On the 2nd, Fengjie held a tourism development conference to fully implement the spirit of the city's tourism conference and build a comprehensive tourism pattern. It is reported that Fengjie County, with its unique tourism resources, has shaped the core brand of "Poetry at the Top of the Three Gorges · Orange Fengjie" and created a comprehensive tourism model.

The tourism industry is the industry that best suits the situation of Fengjie County, has the most Fengjie characteristics, can make full use of Fengjie resources, and can attract people and wealth. We must adhere to the overall tourism leadership, follow the objective laws of tourism development, and make every effort to build an upgraded version of the county's tourism industry, creating a beautiful Fengjie with natural beauty, humanistic beauty, magnificent development, and social beauty. "Yang Shuhai, Secretary of the Fengjie County Committee, said that by 2020, 50 A-level scenic spots will be created, 100 rural tourism demonstration sites will be built, 5 million tourists will be received annually, 25000 farmers will be employed, and the total income of rural tourism will reach 2.3 billion yuan. The total tourism revenue has reached 20 billion yuan, the per capita consumption has reached the city's average level, the number of tourism employees has reached 200000, and 100 scarce talents in tourism planning and management have been introduced. The tourism industry has become the first pillar industry in the county. The county has received 30 million tourists, with the added value of tourism accounting for over 15% of the county's GDP, and tourism tax revenue accounting for about 20% of local fiscal tax revenue. The fifth is to promote the transformation from transit tourism to destination tourism. The number of overnight tourists has reached 10 million, and the "Three Poetry Cities" have been basically built, forming "six business cards" and creating the first tourist destination in the Three Gorges of the Yangtze River.

Creating comprehensive tourism: 4098 square kilometers with scenic views

In Yang Shuhai's view, the Kuizhou culture with a history of over 2300 years, the renowned Baidi City at home and abroad, the Tiankeng Dijian that showcases the charm of karst landforms, and the sweet and delicious Fengjie navel oranges are all key words that leave a deep impression on tourists in Fengjie. It is reported that Fengjie County will comprehensively plan, systematically design, integrate and graft the county's tourism resources, tourism projects, and tourism products, comprehensively plan the layout of the entire tourism space, integrate tourism elements in all aspects, and fully promote the development of the entire tourism industry. Fengjie County Mayor Qi Meiwen told reporters that Fengjie's 4098 square kilometers should be treated as an open large-scale scenic area, making all resources into a comprehensive landscape, and accelerating the formation of a new tourism pattern and business model of 'scenery everywhere, experience at all times, integrate into everything, and participate in everyone'. By 2021, we aim to fully build a 30 square kilometer ecological tourism city with the goal of achieving "Great Beauty and Fengjie"

Playing the ecological and cultural card well: Industrial integration helps upgrade the tourism industry

With the implementation of the "the Belt and Road", "Yangtze River Economic Belt" and other strategies, Fengjie County's increasingly prominent ecological environment advantages and regional transportation advantages provide strong support and superior conditions for achieving green rise and leapfrog development.

The relevant person in charge of Fengjie Tourism Bureau introduced that Fengjie will play two cards of ecological culture to help upgrade Fengjie tourism. The large-scale live performance project "Returning to the Three Gorges" directed by Zhang Yimou is striving to officially start in October this year. Projects such as the reconstruction of the ancient city of Kuizhou and the Qutangxia boardwalk, the construction of China's first poetry stele forest, the China Yangtze River Citrus Expo Park, and the "Intangible Cultural Heritage Village" of ebony classical furniture are also under intense preparation. The person in charge told reporters, "In playing the card of poetry culture, we have taken inspiration from four 'number one in the world' poems, created scenic spots such as' Dangerous Stone Bird Path 'and' Li Bai's Ascending to the State ', built the Three Gorges Red Leaf Gallery, and created the most beautiful tourist trail. We have laid out three major poetry theme parks: Baidi City, Caotang Lake, and Zhuzhi Ci Park, creating the most picturesque ecological landscape. The environment and the most poetic cultural atmosphere create a' poetic world, poetry highland, and poet holy land '

It is also learned that Fengjie is applying for the creation of the 5A level scenic spot of Baidicheng Qutangxia, a national demonstration zone for comprehensive tourism, a national ecological tourism resort, and the Jiutian Longfeng tourism resort. It has also launched the "Four Zones and Two Heritage Sites" of Baidicheng World Cultural Heritage and Tiankeng Dijian World Natural Heritage, comprehensively carrying out the "Creating A and Rising Star" action of scenic spots, expanding the path of tourism development, and improving the quality of tourism development.

Adhere to the "tourism+" orientation: create six well-known tourism business cards

Yang Shuhai told reporters, "As of now, Fengjie County has integrated tourism resources, projects, and products for comprehensive planning, systematic development, and deep integration, creating the first tourist destination in the Three Gorges of the Yangtze River supported by six well-known tourist films: self driving photography, ecological health preservation, poetry pilgrimage, folk cuisine, study tours, and extreme sports

According to the relevant person in charge of Fengjie County Tourism Bureau, in order to comply with the development trend of "everyone travels with photography" towards "traveling for photography" tourism characteristics, four boutique self driving routes such as the Jiutian Longfeng 11 karst landscape group tourism loop have been built, and 21 best photography points have been built. So far, more than 60000 self driving photos have been gifted to tourists, and 20 batches of domestic and foreign photography enthusiasts have been organized to come to Fengjie for creative inspiration.

In order to make Fengjie an important destination for educational tourism, Fengjie has invested in and built the Kuizhou Museum, which integrates high-tech means to restore the historical and cultural appearance of Kuizhou for 130000 years. According to the data, since its opening, it has received 110000 visitors and organized more than 65000 students to go on study tours outside the campus, inheriting the cultural heritage and promoting tourism.

Yang Shuhai told reporters that by integrating tourism with six aspects including poetry and culture, transportation development, rural economy, commercial logistics, and sports, we can enhance the six business cards of self driving photography, ecological health preservation, poetry pilgrimage, folk cuisine, scientific research and study, and extreme sports destination tourism, promote the integrated development of the primary, secondary, and tertiary industries, and form a full chain system

3 years of investment of 16.7 billion yuan: promoting tourism to become the first pillar industry of Fengjie

Fengjie will invest 16.7 billion yuan over three years to build 115 key cultural and tourism projects and related supporting projects, promoting the expansion and upgrading of scenic spots. Strive to receive over 30 million tourists and generate a total tourism revenue of 20 billion yuan by 2020, making tourism the largest strategic pillar industry in the county.

We need to promote the transformation from scenic spot tourism to comprehensive tourism Qi Meiwen said that the county will build 100 rural tourism demonstration sites, receive 5 million tourists annually, employ 25000 farmers, and generate a total rural tourism revenue of 2.3 billion yuan. Realize the "Four Seasons Tour" and "Black and White Tour", and create a national demonstration county for leisure agriculture and rural tourism, as well as a national demonstration zone for comprehensive tourism. At the same time, we will promote the transformation from ticket economy to industrial economy, with a total tourism revenue of 20 billion yuan and per capita consumption reaching the city's average level. The county has received 30 million tourists, and the added value of the tourism industry accounts for more than 15% of the county's GDP. The tourism industry has become the first pillar industry of the county.

News source: Upstream News